KNOW YOUR JAPANESE BRANDS: FOURTEEN GOLF
MY GOLF SPY Wrote this article on the Plight of Fourteen Golf highlighting the its strengths and a look into the challenges of a small brand on the world stage.
"It’s never easy to see someone else get credit for your work, particularly when the work includes golf clubs which go on to win major championships and garner significant attention for companies which ultimately become competitors rather than collaborators. Companies spend millions of dollars and countless hours creating and executing brand building and marketing campaigns to create an image to attract consumers. At some point, it’s no longer valuable to be part of someone else’s campaign.
Such is the plight of Fourteen Golf."